Projects I've worked on
I’ve led end-to-end planning and execution for major industry events and trade shows, including the Forrester B2B Summit, Gartner Marketing Symposium, Groceryshop, Shoptalk, ANA Conferences, DMEXCO, and many more, across cities such as Austin, Phoenix, Denver, Las Vegas, Chicago, London, Cologne and Hamburg.
My work spans full-scale planning, logistics, budgeting, speaker and vendor management, promotion, result tracking, as well as close collaboration with cross-functional teams on booth design, branding, copy, demand generation, sales, and customer success.
In addition, I’ve planned high-touch customer and internal events such as multi-day Customer Advisory Boards, executive dinners as well as immersive on-site experiences with entertainment and venue buyouts.
Some results below. Feel free to reach out to get more information about a specific event, the set up, budget, ROI, or anything else.
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Forrester B2B Summit 2024
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Booth, Demo session, Client session
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316 Marketing Engaged Leads (MELs)
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134 Marketing Qualified Leads (MQLs)
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8 Net New (NN) Opportunities

Gartner Marketing Symposium 2024
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Booth, Demo session, Client session
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288 MELs
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183 MQLs
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18 NN Opps

Adobe Summit Field Event 2025
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Pre-conference field event
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21 attendees
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21 MQLs

Shoptalk Spring 2025
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Booth, Hosted meetings
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43 MELs
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14 MQLs
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11 NN + Renewal Opps

Industry Event London
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Full day field event
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70 Attendees
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Customer and prospect event
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NN + Upsell Opps

Transformational CMO Assembly
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Hosted meetings, Client workshop
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47 MELs
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16 MQLs

Forrester 2024 Field Event
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Pre-conference field event
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45 attendees
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41 MQLs

Groceryshop 2024
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Booth, Hosted meetings
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110 MELs
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45 MQLs
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1 NN Opps

Customer Advisory Board 2024
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2.5 days customer event
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13 attendees

Forrester B2B Summit Field Event 2025
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2 days field event
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112 MELs
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71 MQLs
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8 NN Opps

Gartner Marketing Symposium 2025
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Booth, Demo session, Client session
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338 MELs
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185 MQLs
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21 NN + Renewal Opps

ANA Measurement & Analytics Event
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Welcome reception
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300 attendees
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3 NN Opps