top of page

Projects I've worked on

I’ve led end-to-end planning and execution for major industry events and trade shows, including the Forrester B2B Summit, Gartner Marketing Symposium, Groceryshop, Shoptalk, ANA Conferences, DMEXCO, and many more, across cities such as Austin, Phoenix, Denver, Las Vegas, Chicago, London, Cologne and Hamburg.

My work spans full-scale planning, logistics, budgeting, speaker and vendor management, promotion, result tracking, as well as close collaboration with cross-functional teams on booth design, branding, copy, demand generation, sales, and customer success.

In addition, I’ve planned high-touch customer and internal events such as multi-day Customer Advisory Boards, executive dinners as well as immersive on-site experiences with entertainment and venue buyouts.

Some results below. Feel free to reach out to get more information about a specific event, the set up, budget, ROI, or anything else. 

IMG_3747 (1).jpg

Forrester B2B Summit 2024

  • Booth, Demo session, Client session

  • 316 Marketing Engaged Leads (MELs)

  • 134 Marketing Qualified Leads (MQLs)

  • 8 Net New (NN) Opportunities

IMG_2315.HEIC

Gartner Marketing Symposium 2024

  • Booth, Demo session, Client session

  • 288 MELs

  • 183 MQLs

  • 18 NN Opps

IMG_4417.HEIC

Adobe Summit Field Event 2025

  • Pre-conference field event

  • 21 attendees

  • 21 MQLs​​

Picture1.jpg

Shoptalk Spring 2025

  • Booth, Hosted meetings

  • 43 MELs

  • 14 MQLs

  • 11 NN + Renewal Opps

IMG_7816.jpg

Industry Event London

  • Full day field event​

  • 70 Attendees

  • Customer and prospect event

  • NN + Upsell Opps

Jill session.jpg

Transformational CMO Assembly

  • Hosted meetings, Client workshop

  • 47 MELs

  • 16 MQLs

IMG_1725.PNG

Forrester 2024 Field Event

  • Pre-conference field event

  • 45 attendees

  • 41 MQLs

IMG_5228.HEIC

Groceryshop 2024

  • Booth, Hosted meetings

  • 110 MELs

  • 45 MQLs

  • 1 NN Opps

Welcome reception Apr 23.HEIC

Customer Advisory Board 2024

  • 2.5 days customer event

  • 13 attendees

IMG_8106.HEIC

Forrester B2B Summit Field Event 2025

  • 2 days field event​

  • 112 MELs

  • 71 MQLs

  • 8 NN Opps

Screenshot 2025-12-19 at 14.39.24.png

Gartner Marketing Symposium 2025

  • Booth, Demo session, Client session 

  • 338 MELs

  • 185 MQLs

  • 21 NN + Renewal Opps

Jill.jpg

ANA Measurement & Analytics Event

  • Welcome reception

  • 300 attendees

  • 3 NN Opps

bottom of page