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Projects I've worked on

I’ve led end-to-end planning and execution for major industry events and trade shows, including the Forrester B2B Summit, Gartner Marketing Symposium, Groceryshop, Shoptalk, ANA Conferences, The North American Leadership Summit, and more, across cities such as Austin, Phoenix, Denver, Las Vegas, and Chicago.

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My work spans full-scale planning, logistics, budgeting, speaker and vendor management, and onsite execution, as well as close collaboration with cross-functional teams on booth design, branding, copy, demand generation, sales, and customer success.

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In addition, I’ve planned high-touch customer and internal events—from multi-day Customer Advisory Boards and executive dinners to immersive on-site experiences with entertainment and venue buyouts—ensuring every detail delivers a memorable, high-impact experience.

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Forrester B2B Summit 2024

  • Booth, Demo session, Client session

  • 316 Marketing Engaged Leads (MELs)

  • 134 Marketing Qualified Leads (MQLs)

  • 8 Net New (NN) Opportunities

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Forrester B2B Summit 2024 Field Event

  • Pre-conference field event

  • 45 attendees

  • 41 MQLs​

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Forrester B2B Summit 2024 Field Event

  • Pre-conference field event

  • 45 attendees

  • 41 MQLs​​​

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Gartner Marketing Symposium 2024

  • Booth, Demo session, Client session

  • 288 MELs

  • 183 MQLs

  • 18 NN Opps

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Gartner Marketing Symposium 2024

  • Booth, Demo session, Client session

  • 288 MELs

  • 183 MQLs

  • 18 NN Opps

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Groceryshop 2024

  • Booth, Hosted meetings

  • 110 MELs

  • 45 MQLs

  • 1 NN Opps

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Adobe Summit Field Event 2025

  • Pre-conference field event

  • 21 attendees

  • 21 MQLs​​

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Customer Advisory Board 2025

  • 2.5 days customer event

  • 15 attendees

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Shoptalk Spring 2025

  • Booth, Hosted meetings

  • 43 MELs​​​​

  • 14 MQLs

  • 11 NN + Renewal Opps

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Forrester B2B Summit Field Event 2025

  • 2 days field event​

  • 112 MELs​​​​

  • 71 MQLs

  • 8 NN Opps

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Forrester B2B Summit Field Event 2025

  • 2 days field event​

  • 112 MELs​​​​

  • 71 MQLs

  • 8 NN Opps

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Transformational CMO Assembly

  • Hosted meetings, Client workshop

  • 47 MELs​​​​

  • 16 MQLs

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Forrester B2B Summit 2024 Field Event

  • Pre-conference field event

  • 45 attendees

  • 41 MQLs

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Forrester B2B Summit 2024 Field Event

  • Pre-conference field event

  • 45 attendees

  • 41 MQLs

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Gartner Marketing Symposium 2024

  • Booth, Demo session, Client session

  • 288 MELs

  • 183 MQLs

  • 18 NN Opps

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Gartner Marketing Symposium 2024

  • Booth, Demo session, Client session

  • 288 MELs

  • 183 MQLs

  • 18 NN Opps

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Groceryshop 2024

  • Booth, Hosted meetings

  • 110 MELs

  • 45 MQLs

  • 1 NN Opps

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Groceryshop 2024

  • Booth, Hosted meetings

  • 110 MELs

  • 45 MQLs

  • 1 NN Opps

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Customer Advisory Board 2024

  • 2.5 days customer event

  • 13 attendees

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Shoptalk Spring 2025

  • Booth, Hosted meetings

  • 43 MELs

  • 14 MQLs

  • 11 NN + Renewal Opps

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Forrester B2B Summit Field Event 2025

  • 2 days field event​

  • 112 MELs​​​​

  • 71 MQLs

  • 8 NN Opps

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Forrester B2B Summit Field Event 2025

  • 2 days field event​

  • 112 MELs​​​​

  • 71 MQLs

  • 8 NN Opps

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Gartner Marketing Symposium 2025

  • Booth, Demo session, Client session 

  • 338 MELs​​​​

  • 185 MQLs

  • 21 NN + Renewal Opps

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ANA Measurement & Analytics Event

  • Welcome reception

  • 300 attendees​​​​

  • 3 NN Opps

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